This campaign from UN Women uses real suggested search terms from Google’s autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”
At the bottom of each print it says, “actual Google search on 09/03/13.” Google searches in different countries will yield different results, but try putting “women shouldn’t” or “women need” into Google and you’ll see that many of these examples show up in your autocomplete, even in the US.
At the bottom of each print it says, “actual Google search on 09/03/13.” Google searches in different countries will yield different results, but try putting “women shouldn’t” or “women need” into Google and you’ll see that many of these examples show up in your autocomplete, even in the US.
